CCTV Monitoring - Game changer in marketing or a new game in the mind?
The question behind the camera is where lies the function? What are the game changing visions? Artificial intelligence turning vision to 'vision', or complex software bearing false promise?
'The eye that never blinks', words often strapped to gleaming images of new surveillance cameras, vigilant in their tireless watch of people and communities. The question behind the camera is where lies the function?
What if we were to use our cctv in the sales world to time the moment to offer help in a car showroom? What if a business measured footfall around specific product zones alongside product ranges, brands and display types? I'm sure it is already happening, but at what level? The owners of the bathroom and tile showrooms fringing any town or city, have they explored these concepts? The vision which possibly lies between the marketing vision of business owners and the purveyor of the boxes with the manufacturers and software engineers.
Will the new successful generations in business be working with robotic eyes while 'they' never stop asking deeper questions and never stop expanding on a new business thinking which explores limits.
"We have new tools in our hands, but will it take new minds, younger businesses, to step solidly into what is fast becoming a new mental landscape? Will the businesses of today truly explore the possibilities of CCTV?"
What will it take to begin exploring the possibilities of analytical insight?
The brightest enhancement within todays monitoring technology maybe the minds behind the cameras being hooked up to a healthy dose of inquisitiveness. We have new tools in our hands, will it take new minds, younger businesses, to step solidly into what is fast becoming a new mental landscape? Will the businesses of today truly explore?
In security, setting functions for product watch and parameter is simple and standard. "Do not let that box walk out of the store". But, as we begin to see or seek deeper patterns and think upon new objective horizons we begin to touch on a whole new terrain of concepts. What if?.... Is a powerful question in extending use into the functionality menus into which almost all cameras can feed.
Apply better input, ask better questions and repeat
As with all data analysis, for better output apply better input and ask better questions and repeat. Software quality alone needs to me met with a quality feed. Night and day, through rain, mist and smog? Quality output through quality thinking.
Back to those 'what ifs?'. "What if in que watching we begin to see deeper patterns? Ask different and better questions and tie them to the tails of the software menus. How can we measure this? What if we measured that and looked at this? Concepts and thinking open are the reality within the engineers visions on how their boxes could work if the right questions are asked. Data mining, fuzzy logic, artificial intelligence. Common place in the new marketing world. Is this still the domain of global blue chips companies or are smaller business about to move into a whole new reality?
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